Case Studies

See Sylvia R. Pickens on YouTube Jasmin Elliot on YouTube

Education:
M.B.A., Business/Marketing
University of Phoenix, Utah Campus
1987
B.A., English/Business
University of Utah
1985
Esthetician Training, Skinworks School
Salt Lake City, Utah
1998

Licenses:
Esthetician License, State of Idaho, 1999 to Present
Esthetician License, State of Wyoming, 1999 to Present
Master Esthetician, State Of Utah, 2002 to present
Real Estate License, State of Utah, 1994 to Present
Graduate Real Estate Institute (GRI), State of Utah, 1997

Publications:
Author:
The Sandpiper (Published)
The Fountain of Youth For the 21st Century, (In Progress)
David and Dr. Jim Explore the Hospital, Children's Book (In Progress)
Writer and Producer:
Patriotic CD: Blessed To Be American
CD: Saturday's Love; The Sandpiper
Patriotic CD: Tribute to Civilian and Military Heroes

Awards:
Excellence in Management Award, University of Phoenix
Excellence in Research Award, University of Phoenix
Superior Performance Award, Veterans Administration Hospital, Salt Lake City, Utah

Professional Experience:
Pickens Cosmetic Surgery Clinic - Extreme Wellness Clinic
Bountiful, Utah
December 1998 to Present
Administrative Manager, Licensed Esthetician

• Financial Manager and Business Owner
• Licensed Esthetician, i.e., facials, body wraps, non-surgical body contouring, peels, microdermabrasion
• Advertising management, i.e., newspaper, direct mailings, radio, seminars
• Set up new business at new location
• Organized medical and administrative setup of the business
• Supervision of 2-5 employees
• Scheduling surgeries
• Managing clinics, i.e., weight loss, longevity and wellness, plastic surgery, skincare
• ICD and CPT Coding

The Body Center
Salt Lake City, Utah
May 1997 to December 1998
Owner/Manager

• Financial Manager, Business Owner
• Advertising, i.e., newspaper, radio, flyers, seminars
• Supervised 3-5 employees
• Non-surgical body contouring, skin and body rejuvenation business
• New technique advertised to the public
• Developed innovative adjuncts to the treatment to enhance results, i.e., ultrasound and electrical stimulation
• Presented information (medical and beauty) to the community through seminars and advertising media

Wardley Better Homes and Gardens
Salt Lake City, Utah
August 1994 to May 1997
Sales Executive (Real Estate)

The American Biomedical Centers
February 1993 to April 1994
Director: Marketing & Community Relations

• Consultant to six Center Managers for advertising and marketing
• Developed internal and external marketing techniques to increase customer base by 33%
• Created and directed television commercials and radio commercials
• Directed and edited educational videos
  
• Created press releases, pamphlets, newsletters, flyers, newspaper and magazine advertisements
• Designed and executed an Employee Empowerment Program

The Clinic for Cosmetic and Reconstructive Surgery
Salt Lake City, Utah
December 1986 to December 1992
Director of Marketing/Administrative Manager

• Performed administrative and financial functions
• Wrote Standard Operating procedures and obtained accreditation from a national organization for the office operating rooms
• Created and directed television commercials
• Conducted market research in the form of questionnaires to the public and focus groups
• Professional presentations to community organizations
• Created pamphlets, newsletters, flyers, newspaper and magazine advertisements
• Technical writing in the form of consent forms and informational brochures for plastic surgery patients
• Supervised 10-12 technical/secretarial support staff
• Consultant and Designer for a medical software program for billing procedures
• Consultant for hardware network for the Clinic
• Independently created criteria for this new position
• ICD and CPT Coding

The Abbott Drug Research Center
University of Utah
Salt Lake City, Utah
July 1980 to May 1985
Administrative Manager

• Designed criteria forms for collection and analysis of data from drug trials in normal volunteers (Each study required 10-20 individual forms)
• Wrote computer programs for daily data transmission of each study to Abbott Laboratories, North Chicago
• Assisted in writing more than 80 protocols
• Ensured compliance with federal regulations for the administrative conduct of drug trials in normal volunteers
• Managed the financial records for budget of $1.5 million/year
• Wrote the Standard Operating Procedures for the Center
• Conducted weekly staff meetings that included professional, technical and secretarial support staff
• Daily supervision of 20-25 part-time and full-time technical and secretarial staff
• Professional presentations to top-level executives, auditors and physicians
• Independently created the criteria for this new position
• ICD and CPT Coding